We are powering up brands through specialised retail services.
We are specialists in retail services, providing bespoke retail solutions. Bordax is in it for the long term, backed by a 20-year heritage and the scope and scale of the Meridian Group.
More than merchandising.
We have never just packed paint tins, or garden equipment, or school glue. Bordax provides end-to-end specialist retail solutions.
- We give your brand the best chance of being selected first.
- We serve the best interests of both customers and brands.
- We align with brands for long-term impact.
- We create and provide specialist value-added services.
Two divisions, one standard of service.
Bordax operates in Modern Trade focusing on General Merchandise product ranges, through two specialist divisions.
Supermarkets
General merchandise product ranges in modern trade supermarkets, led by Hayley Conradie, Divisional Manager, Supermarkets.
Speciality Retail Services
Hardware and speciality ranges, the categories Bordax built its name on: paint, lawn and garden, and back-to-school. Led by James Fraser, Divisional Manager, Hardware & Speciality.
Value added services.
We listen to our clients. We think differently. We offer you the best solution for your business needs.
Physical sales & merchandising
Direct sales staff who are trained and focused on driving brand sales, alongside in-store merchandising delivered with real-time actionable data.
Sales Specialists
Dedicated sales staff, trained and focused on driving your brand and your sales.
Merchandising
We initiate, replenish and maintain stock, and manage promotional stock with cross-merchandising support.
Order Processing
We process and administer manual orders in specific channels.
Returns, Collection & Storage
Collection, administration and short-term storage of returns.
Aged & Obsolete Stock
We identify slow-moving stock, assist with sell-out initiatives, then collate and arrange collections.
Auditing
Physical stock audits, adjustments and price surveys, regional or national, including shelf health and compliance.
Long term services & projects
The journey from ideation to in-store execution can be overwhelming and requires numerous touchpoints. We work with our clients every step of the way.
Brand Ambassadors & Product Information
Trained ambassadors and product detailing, offered long-term, seasonal or ad hoc.
Point of Sale Management
Design, construction, last-mile logistics and storage of all off-shelf POS structures and displays.
Shelf Management
New layout implementation, planogram maintenance, category maintenance and flow management.
Channel Audits
A reckoning of your current strategy. We list the ways you share information and optimise channels for greater sales conversion.
Digital
Digital solutions that integrate the physical store and the digital store, to optimise stock management and virtual merchandising.
Short Term Projects
Ad-hoc project services including new store openings, store remodels, in-store retail theatre and resets.
Five branches. One national footprint.
Born in the Western Cape, a truly coastal business by 2003 and national since opening in Gauteng in 2009. Today Bordax works from five branches, with trained brand ambassadors and promoters deployed across South Africa.
- Western CapeWhere it startedMontague Gardens, Cape Town021 551 2435Directions →
- KwaZulu-NatalBy 2003Somerset Park, Durban031 072 0113Directions →
- Eastern CapeBy 2003Newton Park, Gqeberha041 365 4599Directions →
- GautengFrom 2009Greenstone Hill, Edenvale011 326 3585Directions →
- Free StateBloemfontein082 554 2670Directions →
We would love to meet with you.
Tell us about your brand and the categories you need to win, and our team will come back to you.
Let's Connect →